CGI Mode of Action
Explainer video on the mode of action of Octenidine
Client
Havas Life, Dusseldorf
There is no better way to explain a mode of action for the pharmaceutical sector than 3D simualtions and animations.
I'd like to share a project with you that took place a few months ago, but it has lost none of its excitement since. It involved producing a Mode of Action film that illustrates how the active ingredient Octenidine works. This project was particularly thrilling for me because I had the opportunity to collaborate once again with the fantastic team at Havas Life in Düsseldorf.
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The active ingredient, Octenidine, is found in one of Klosterfrau’s great products, Laryngomedin lozenges.
As it happened, I had a sore throat while working on this project. Since Laryngomedin is available over the counter, I often had one of these lozenges in my mouth while creating the animations—and I must say, the product really helped!
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It was a wonderful experience to creatively showcase such a useful product while also personally experiencing its effectiveness.
The effect of Octenidine was exemplified using the bacterium Pseudomonas. Pseudomonas is a group of bacteria commonly found in the environment, like in soil and water.
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It was very exciting to work with the team at Havas Life to develop a clear and understandable medical story.
Credits
Client: Havas Life, Dusseldorf
Concept: Havas Life, Dusseldorf
3D Development, modelling, animation and production: Zoran Marjanovic