Diatron – Three Good Reasons
“Diatron develops, manufactures and markets hematology analyzers, clinical chemistry analyzers, and associated reagents for human medical and veterinary use.
The company was founded in Budapest, Hungary over 30 years ago and is one of the top 5 global hematology analyzer manufacturers. Since its inception, Diatron has been at the forefront of laboratory diagnostics. Today, our product range includes hematology analyzers, hematology reagents (both for our own and other manufacturers’ analyzers), hematology control material, clinical chemistry analyzers, clinical chemistry reagents and clinical chemistry controls.”
I was comissioned to develop a presentation for Diatrons three main instruments in their core markets hematology, clinical chemistry and immunoassays.
The CAD data received from the client could easily be imported into Cinema 4D where I developed the shaders according to the material specifications. Redshift was the render engine of choice.
As we needed to animate some parts of the instruments I needed to make rigs for the doors and the screens, because they had kind of hydraulic supporters and they had to move properly. So it was like riging basic robot movements.
Film Concept // Creative Direction // Art Direction // Design: Zoran Marjanovic
3D Production and Post-Production: Zoran Marjanovic
Soundstudio: Die Stube